Roca USA, will continue the consolidation of its presence in the US market by building a brand of reference in the industry, with its wide porcelain & ceramic tile portfolio.
In 2017, U.S. ceramic tile market surpassed the three billion sq. ft. level for the first time since 2006. Total consumption was 3.05 billion sq. ft. (283 million m2), up 5.1% from 2016 and fourth highest total of all time. In 2018, growth expectations will be around 6% vs. previous year. **
The US ceramic tile market continues to grow at a fast pace thanks to the improvement in the economy of the country, that is perceived from the increase in new single family home sales and new home construction, while the foreclosures decrease significantly. In addition, the industry experiences growth due to innovation that is allowing manufacturers to deliver better products, a wider range of looks, more applications and materials that are more sustainable. Tiles are experiencing high demand from industries such as residential buildings, hospitals, laboratories and office buildings, due to their great performance and easy maintenance; making these products the most cost-efficient options for floor and wall applications.
Roca USA perceives this market as an ever-evolving race, yet they are willing to take the challenge and keep developing at this fast-pace. In an extremely competitive environment, the company is not willing to participate in a price war and is fully invested in delivering a reliable portfolio to all of their stakeholders. Innovation and implementation of design trends will be the engines of their strategy, as well as the path to success in their continued effort to become a leading tile brand in the US market.
In addition, the retail experience is changing drastically throughout all other industries and even if e-commerce is growing notably, tile needs to be installed so the consumer may have a complete experience with the product. Yet, in an era where consumers are visually over-stimulated, only touching and seeing the product is no longer enough. Consumers today seek inspiration and companies need to offer a complete design solution if they want to continue being relevant in the market.
Roca USA wants to be part of this exciting direction that the tile retail market is taking , and as a result, by the end of 2018, the American subsidiary of Roca is planning to open its first flagship showroom in the Miami Design District. This location will have a team of experts focused on assisting architects and designers during their decision making process and guiding them within a purely inspirational environment.
Visit our website to discover more about our company and product portfolio: www.rocatileusa.com
** Source: TCNA – Tile Council of North America