The opening of the showroom, featuring the 2011 Roca Collection, coincided with the 2010 Cersaie show • Roca opens a new 6,700 sf showroom in Italy Roca opened a large showroom in Italy coinciding with this year´s Cersaie show. This innovative showroom, located in the center of Sassuolo, has a strong focus on design and architectural solutions. It is designed with curved spaces as well as the products on display. Green City and Brodway are two of the new 2011 products featured in this showroom. Green City is the latest series from the Top Green Collection, which is produced from 80% recycled pre-consumer content, CERTIFIED BY BUREAU VERITAS. This ecological porcelain takes sustainability into account throughout the entire production process. TOP GREEN also contributes to the sustainability of buildings according to the LEED (Leadership in Energy and Environmental Design) points system. Broadway is the new 0.59” thick porcelain tile from Roca. With its hardness, excellent slip resistance and high technical performance, it is ideal for any indoor or outdoor installation. It can also be used for exterior public areas with high traffic such as swimming pool projects, retail and hospitality zones, public areas, urban exteriors, stairs, steps and ramps.